"Personal watercraft sales continue market climb". "Sea-Doo Spark Review: Rides Like a Sport Bike". "BRP to Shut Down Sea-Doo Sport Boat Line". "Moscow Cancels Black Sea Grain Deal After Large-Scale Drone Attack on Russian Warships". Mergers and Acquisitions: Text and Cases. "INSIGHT: The birth and rebirth of Sea-Doo". "PWC History: The Evolution of Personal Watercraft". ^ "Personal water craft (PWC) companies market share in the United States from 2012 to 2016*". The Bombardier Story: From Snowmobiles to Global Transportation Powerhouse. ^ a b c Larry MacDonald (26 November 2012).Sea-Doo Hydrocross ( PlayStation video-game).In August 2021 they released a Pontoon boat style boat called the Switch. The Spark quickly became the best-selling Sea-Doo model. It used a unique polytec hull and deck structure to cut costs and weight. This model was in development for eight years and was code-named CAFE (clean, affordable, fun, and easy to use). The Sea-Doo Spark which was released in 2014 was aimed to attract new buyers to the decreasing PWC market. This meant the loss of 350 jobs, including most of those at a plant in Benton, Illinois. In 2012, BRP discontinued sport boat production, citing a decline in global sales in the marine industry. The Wake 200 model was made for wakeboarding and the two Challenger models were less sporty and more luxurious: a smaller Challenger 180 and a larger Challenger 210. The Sea-Doo jet-powered sport boats included a four-seater Sportster 150 with 155 hp or 215 hp, a four-seater Speedster 150 with 255 hp, and a seven-seater Speedster 200 with 310 hp, and a Speedster 230 with space for up to twelve people. There are five categories of Sea-Doo models: Recreation, Tow Sports, Touring, Sport Fishing, and Performance. In 2022, during the Russian invasion of Ukraine, Sea-Doo personal watercraft converted into explosive unmanned surface vehicles were used to attack Russian naval vessels at the Sevastopol Naval Base. By 1997 the company had $212 million in sales, recapturing over half of the PWC market. By 1995, annual sales for the Sea-Doo reached over 100,000 units, signaling a turnaround in the company's declining sales. The Sea-Doo was re-introduced in 1988 as its own brand under Bombardier. After only two years on the market, it was discontinued. There were common complaints about discomfort from its flat seat and minimally-padded Ski-Doo supplied stainless steel handlebars. Following complaints of overheating and inefficiency, it was replaced in 1969 with a water-cooled 372cc engine. In 1968, it was powered by an air-cooled, 320cc engine with a top speed of 25 mph. Advertised as the "Jet-powered Aqua Scooter", the original yellow Sea-Doo was 5 feet wide and 7.5 feet long, somewhat resembling a flying saucer. Also heavily involved was Bombardier's Laurent Beaudoin, who was interested in expanding the success of the Ski-Doo snowmobile to the PWC market. It was designed and mentored by Clayton Jacobson II, who would later develop the more successful Kawasaki Jet Ski watercraft. 1992 SeaDoo XP generation one, the original high-performance runabout style PWC.īombardier introduced its first personal watercraft in 1968, called the Bombardier Sea-Doo.
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